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On July 21st 1906, Marshall McLuhan was born - 111 years ago today.

McLuhan who died in 31 December 1980 is remembered for coining the expression "the medium is the message" and the term global village in 1962! He also predicted the World Wide Web almost 30 years before it was invented.
"The next medium, whatever it is—it may be the extension of consciousness—will include television as its content, not as its environment, and will transform television into an art form. A computer as a research and communication instrument could enhance retrieval, obsolesce mass library organization, retrieve the individual's encyclopedic function and flip into a private line to speedily tailored data of a saleable kind." (The Gutenberg Galaxy - 1962).

McLuhan appears in an iconic scene in Woody Allen's Annie Hall - showing how he traversed the worlds of academia and was relevant even in popular culture.

Today we take for granted many of the things McLuhan predicted - and the inter-connectedness of the world through media such as Facebook and LinkedIn, the information retrieval using Google, the merger of television with electronic media via YouTube, the internationalisation of trade.... We do now live in a Global village.

This clip (and others following) show how relevant his ideas from the 1960s are today.

And for those who don't recall the Annie Hall clip, it's here. It shows how easy it is to misinterpret ideas....
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3 months ago  ·  

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