X-mas Advertising: John Lewis, M&S and Debenhams Christmas Ad Campaigns Compared

Arthur Weiss Case Studies, Marketing Principles, Other 2 Comments

Both John Lewis & Debenhams have launched their 2014 X-mas ad campaigns. The two approaches are very different – with John Lewis focusing on sharing, giving and love, while Debenhams is much more materialistic – and has even been described as satanic. Which will succeed? M&S takes a similar approach to John Lewis although it’s ad is not as powerful.

The impact of disruptive innovation – on PCs and on Retail

Arthur Weiss Case Studies, Competitive Strategy, Management / Marketing / CI Theory, Marketing Principles 17 Comments

Two recent items highlight the impact of disruptive innovations on industries. The first is a presentation from the Business Insider called the “The Death of PC”. The second is an article looking at Amazon and mentioning its March 2012 purchase of Kiva Systems.

Microsoft’s Surface and Disruptive Innovation!

Arthur Weiss Competitive Strategy, Marketing Principles 7 Comments

Microsoft’s new Surface “tablet” computer promises to be another disruptive innovation. It won’t stop the growth of tablet computers such as the iPad but it will be a threat to netbooks and low-end laptops.

Great service leads to growth & profits – for Bettys, it’s a piece of cake!

Arthur Weiss Case Studies, Competitive Strategy, Leadership & Management, Marketing Principles 1 Comment

I recently visited a friend in Leeds – a major city in the North of England. On the Sunday, a group of us travelled the short distance from Leeds to Harrogate, a few miles away. Harrogate is a spa town – you can walk past the “Royal Pump Room” museum  and still smell the sulphur from the spring below. This is just one of several mineral wells containing iron, sulphur and other chemicals that made the town an attraction in the Victorian and earlier Georgian eras. As well as the spa, Harrogate also features the first Bettys Tea room. Bettys was founded in 1919 and has since grown to include a number of other tea rooms across Yorkshire. The family run company now also includes  Taylors of Harrogate, the tea and coffee merchants with brands including the best-selling Yorkshire Tea. Our visit to Harrogate included a visit to Bettys for morning …