X-mas Advertising: John Lewis, M&S and Debenhams Christmas Ad Campaigns Compared

Arthur Weiss Case Studies, Marketing Principles, Other 2 Comments

Both John Lewis & Debenhams have launched their 2014 X-mas ad campaigns. The two approaches are very different – with John Lewis focusing on sharing, giving and love, while Debenhams is much more materialistic – and has even been described as satanic. Which will succeed? M&S takes a similar approach to John Lewis although it’s ad is not as powerful.

Testing perceptions – Myers-Briggs and false appearances

Arthur Weiss Competitive Intelligence, Leadership & Management, Other 0 Comments

The Myers-Briggs Type Indicator is often used in recruitment and to analyse and assess individual personalities. Using such tests remotely is dangerous as often the perception gathered is based as much on one’s own personality type as on that of the target.

If you will it, it is no dream…

Arthur Weiss Case Studies, Other, Politics 1 Comment

The rights & wrongs of the Israel-Palestine debate are complex. It is too easy to dismiss either narrative with false statements. Unfortunately much of the antipathy on both sides is a result of ignorance. Often the anti-Israel viewpoint is based on prejudice, bias and demonstrably false versions of history.

If you will it, it is no dream…

Arthur Weiss Case Studies, Other, Politics 0 Comments

The rights & wrongs of the Israel-Palestine debate are complex. It is too easy to dismiss either narrative with false statements. Unfortunately much of the antipathy on both sides is a result of ignorance. Often the anti-Israel viewpoint is based on prejudice, bias and demonstrably false versions of history.

Entrpreneurs 2012 – Con-Trick or Conference: a review!

Arthur Weiss Other 5 Comments

Entrepreneurs 2012 promised to be a fantastic learning experience with well known entrepreneurs and personalities used to attract punters – including President Clinton, Ruby Wax, Kevin Spacey…. Unfortunately the promise was not delivered. Instead most speakers were selling “follow-my route to riches” type schemes, ignoring the entrepreneurs mantra that success comes from being different and creating something new and original.