Business & Management Lessons from Humour

Businesses (and people) over time develop habits and patterns of working. Sometimes these lead to success. However often they stop management from seeing reality – especially when the business environment changes. Competitive intelligence can identify these business blindspots – both in the company itself, and in its competitors. Taking advantage of competitor blindspots is a major way that a company can beat its competitors, so it is crucial to understand one’s own blindspots so as to protect oneself from possible attack.

Business problems can be shown through humour. Humour allows businesses to take a step back and see a problem applied to a situation that appears different to their own. One can also sometimes see similar behaviour in one’s own organisation – thus highlighting a possible blindspot. Humour is just one technique for showing blindspots. Others include the use of drama workshops and story-telling, or war-gaming where the business environment is modelled and management try and take an external look at their and their competitor situations.

The following “stories” and office “theories” are taken from our humour database – with a random selection shown. Refresh the page for further examples.

Contradictory Evidence

Two cab drivers meet.
"Hey," asked one, "what's the idea of painting one side of your cab red and the other side blue?"
"Well," the other responded, "when I get into an accident, you should see how all the witnesses contradict each other."

Just because two pieces of evidence picked up during a competitor research (or any other research) exercise contradict each other does not mean that they are both untrue. They could both be true - you just don't have the full picture.


Rules of Work

Your look
Always try and look impatient and annoyed - this gives the impression that you are are extremely busy on important, yet difficult, work.
Sigh loudly when people pass by. This gives the impression that you are under enormous work pressure.
If you work in a big open plan office, make sure that you have two jackets. Always leave a spare jacket over the back of your seat. This gives the impression that you are in the office - throughout lunch, early in the morning and late in the evening, when actually you'd left early to watch a football game.

Based on ideas from BBC Television's The Office.


Our Managing Director, Arthur Weiss, is presenting at the London Info International Conference on the 7th December 2016. He hopes to meet you there - to discuss trends in information in 2017, expert search / OSINT and how AWARE can help you get the best out of your information / intelligence collection