Competitive & Marketing Intelligence
Research & Analysis Services

researchAWARE‘s CI/MI Research & Analysis services are designed to help clients at all stages of the competitive & marketing intelligence process, from the initial stages of identifying what is needed to integrating the results into business strategy. Our approach is to support all our clients’ competitive & marketing intelligence processes including

  • Setting up a CI Function.
  • Company Profiles.
  • Competitor Monitoring & Industry Tracking.
  • Due Diligence Research.
  • Win-Loss Analysis  providing detailed information on lost sales and why sales are won.
  • Trade-Show Intelligence gathering information at trade shows, conferences and exhibitions.
  • Competitor & Product/Service benchmarking.
  • In-depth competitive intelligence & market research aimed at answering specific questions about a competitor, market or industry.
  • Advising on strategic approaches to the market – including how markets may change (via scenario planning and war game exercises).
  • Counter-Intelligence – checking for intelligence weaknesses or information leaks.

Research methodologies used will depend on the question. Generally intelligence gathering uses both online research and interviewing a mix of people with a knowledge of the research topic. The results provide answers to questions about competitor plans & strategies , identify acquisition targets through due diligence studies, benchmark & compare competitors,  build a strategic understanding of the industry or markets of interest or allow for the negation of weaknesses and threats.

AWARE‘s CI/MI Research & Analysis services are designed to help clients at all stages of the competitive & marketing intelligence process, from the initial stages of identifying what is needed to integrating the results into business strategy. Our approach is to support all our clients’ competitive & marketing intelligence processes including

  • Setting up a CI Function.
  • Competitor Profiles, etc..
  • Competitor Monitoring & Industry Tracking.
  • Due Diligence Research.
  • Win-Loss Analysis  providing detailed information on lost sales and why sales are won.
  • Trade-Show Intelligence gathering information at trade shows, conferences and exhibitions.
  • Competitor & Product/Service benchmarking.
  • In-depth competitive intelligence & market research aimed at answering specific questions about a competitor, market or industry.
  • Advising on strategic approaches to the market – including how markets may change (via Scenario Planning and War Gaming exercises).
  • Counter-Intelligence – checking for intelligence weaknesses or information leaks

Research methodologies used will depend on the question. Generally intelligence gathering uses both online research and interviewing a mix of people with a knowledge of the research topic. The results provide answers to questions about competitor plans & strategies , identify acquisition targets through due diligence studies, benchmark & compare competitors,  build a strategic understanding of the industry or markets of interest or allow for the negation of weaknesses and threats.

Please fill and submit the following form so that we can send you more information about our research & analysis services.

 

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Our Managing Director, Arthur Weiss, is presenting at the London Info International Conference on the 7th December 2016. He hopes to meet you there - to discuss trends in information in 2017, expert search / OSINT and how AWARE can help you get the best out of your information / intelligence collection