Phone: 
Rumours about Apple’s iWatch suggest that a new product category to stand with the iPod, iPad and iPhone is being developed. If true, the iWatch could be a major success, appealing to Millennials / Digital Natives as a way of telling time other than via Smart Phones. It could also be highly disruptive damaging the watch industry in a similar way to the damage caused by quartz watches to the Swiss watch industry in the 1980s.
The iWatch – is this the next disruptive innovation from Apple?
Rumours about Apple’s iWatch suggest that a new product category to stand with the iPod, iPad and iPhone is being developed. If true, the iWatch could be a major success, appealing to Millennials / Digital Natives as a way of telling time other than via Smart Phones. It could also be highly disruptive damaging the watch industry in a similar way to the damage caused by quartz watches to the Swiss watch industry in the 1980s.