Analysing weak signals for competitive & marketing intelligence

Arthur Weiss Case Studies, Competitive Intelligence, Competitive Strategy 6 Comments

There is an approach to analysing weak competitive intelligence signals that can help sort the wheat from the chaff. When you have a collection of weak signals don’t treat them all the same but categorise them, and then examine the source and why the information became available. 4-corners analysis and hypothesis testing can then be used to make decisions based on weak signals.

Analysing weak signals for competitive & marketing intelligence

Arthur Weiss Case Studies, Competitive Intelligence, Competitive Strategy 0 Comments

There is an approach to analysing weak competitive intelligence signals that can help sort the wheat from the chaff. When you have a collection of weak signals don’t treat them all the same but categorise them, and then examine the source and why the information became available. 4-corners analysis and hypothesis testing can then be used to make decisions based on weak signals.

Gun smuggling, airline security and an intelligence failure.

Arthur Weiss Competitive Intelligence, News stories 0 Comments

The arrest of Steven Greenoe for smuggling guns to the UK is an example of an intelligence failure – and shows the risk involved in lax security at some US airports, plus the paranoid emphasis on checking all passengers that can cause even an innocent passenger to act suspiciously. Steven Greenoe is yet another criminal opportunist who uses his work in security and competitive strategy to behave unethically/illegally in his business dealings.

The car that hated vanilla ice cream!

Arthur Weiss Competitive Intelligence, Humour, News stories 0 Comments

Before judging a competitor’s actions as stupid, try and see things from their perspective. What seems crazy from your viewpoint may actually be quite logical and rational from that of your competitor. “The car that hated vanilla ice cream” is a short story that illustrates that what may look insane actually isn’t. Similarly it would be wrong to discount the logic (however perverse) behind terrorist actions: to defeat terrorism and to anticipate future atrocities it is important to put yourself into that mindset so that you can stay one-step ahead of them.