Pluralistic Ignorance

Arthur Weiss Competitive Intelligence, Competitive Strategy, Leadership & Management Leave a Comment

“Pluralistic Ignorance” is a phenomenon that prevents people questioning when they fail to understand something or disagree with an issue, but feel that they are the only ones doing so. It leads to “group-think” whereby a group of people fail to face up to false intelligence because they don’t wish to appear foolish by questioning it.

Testing perceptions – Myers-Briggs and false appearances

Arthur Weiss Competitive Intelligence, Leadership & Management, Other Leave a Comment

The Myers-Briggs Type Indicator is often used in recruitment and to analyse and assess individual personalities. Using such tests remotely is dangerous as often the perception gathered is based as much on one’s own personality type as on that of the target.

Analysing weak signals for competitive & marketing intelligence

Arthur Weiss Case Studies, Competitive Intelligence, Competitive Strategy Leave a Comment

There is an approach to analysing weak competitive intelligence signals that can help sort the wheat from the chaff. When you have a collection of weak signals don’t treat them all the same but categorise them, and then examine the source and why the information became available. 4-corners analysis and hypothesis testing can then be used to make decisions based on weak signals.

Analysing weak signals for competitive & marketing intelligence

Arthur Weiss Case Studies, Competitive Intelligence, Competitive Strategy 6 Comments

There is an approach to analysing weak competitive intelligence signals that can help sort the wheat from the chaff. When you have a collection of weak signals don’t treat them all the same but categorise them, and then examine the source and why the information became available. 4-corners analysis and hypothesis testing can then be used to make decisions based on weak signals.