Analysing weak signals for competitive & marketing intelligence

Arthur Weiss Case Studies, Competitive Intelligence, Competitive Strategy 6 Comments

There is an approach to analysing weak competitive intelligence signals that can help sort the wheat from the chaff. When you have a collection of weak signals don’t treat them all the same but categorise them, and then examine the source and why the information became available. 4-corners analysis and hypothesis testing can then be used to make decisions based on weak signals.

Analysing weak signals for competitive & marketing intelligence

Arthur Weiss Case Studies, Competitive Intelligence, Competitive Strategy Leave a Comment

There is an approach to analysing weak competitive intelligence signals that can help sort the wheat from the chaff. When you have a collection of weak signals don’t treat them all the same but categorise them, and then examine the source and why the information became available. 4-corners analysis and hypothesis testing can then be used to make decisions based on weak signals.

Zanran – a new data search engine

Arthur Weiss Online & Search Issues 4 Comments

Zanran is a new niche search tool focused on finding structured / numeric data on the web – from tables, graphs and charts. It offers a different approach for finding such information and so promises to be a useful addition to the armoury of search tools.

The car that hated vanilla ice cream!

Arthur Weiss Competitive Intelligence, Humour, News stories Leave a Comment

Before judging a competitor’s actions as stupid, try and see things from their perspective. What seems crazy from your viewpoint may actually be quite logical and rational from that of your competitor. “The car that hated vanilla ice cream” is a short story that illustrates that what may look insane actually isn’t. Similarly it would be wrong to discount the logic (however perverse) behind terrorist actions: to defeat terrorism and to anticipate future atrocities it is important to put yourself into that mindset so that you can stay one-step ahead of them.

Forte 1 – truth or lie? A brief competitive intelligence case study.

Arthur Weiss Case Studies, Competitive Intelligence Leave a Comment

I received a phone call today from a charming lady who claimed to work for a company called Forte 1. I knew nothing about her company which seemed to want me to switch my business telephone line, and also said that they offered computers at great prices, and more. Whenever I get a sales call out of the blue, a red-light goes on in my head. At the same time I’m not one of these people that will put the phone straight down. For a start, I view it as an opportunity to practice my competitive intelligence elicitation and interviewing skills – how much can I find out about the unknown company. Very occasionally also, they get it right – and do succeed in making a sale (when it’s something I’ve wanted anyway and they offer a better deal). In the case of Forte1, alarm bells started ringing early on. …