3 ways to beat industry disruptors at their own game

IWC Competitive Strategy Leave a Comment

The London Business School Review has published an article looking at disruptive innovation and says there are 3 ways to beat industry disruptors at their own game. Treat disruption as both an opportunity and a threat The mistake many companies make is to see disruption as a threat and ignore opportunities. Nintendo was threatened by the Sony Playstation and Microsoft Xbox. They saw the opportunity as well as the threat, and developed the Wii. Think like an entrepreneur Think of BA’s response to the threats of the low-cost air carriers. They developed a new brand – Go – later sold, while they changed their business model. Get ready to defend and attack When your market is under attack, you need to both defend it and also come up with something new. Nestle did this when it developed Espresso. The company developed one strategy to protect the core business and a …

Apple & disruptive innovation: 4 questions innovators need to ask before moving forward!

Arthur Weiss Competitive Intelligence Leave a Comment

Steve Jobs thought that most people live in a small box. “They think they can’t influence or change things a lot.” Jobs urged his staff to reject that philosophy as untrue. Disruptive innovation is seen by many companies as a threat to them – but not by Apple who are happy to embrace disruptive technologies. An interview with Tim Cook, Apple’s CEO, in FastCompany magazine shows that things are not as simple – and this offers lessons for all companies looking at new technology. The key points are that Apple doesn’t go for every new technology. First they need to understand and have faith in the primary technology behind an innovation. They then consider two questions: What can Apple add to this – and will it be embraced by society or be seen as something positive. These are interesting questions as a new technology will only be disruptive when people …

The iWatch – is this the next disruptive innovation from Apple?

Arthur Weiss Case Studies, Competitive Strategy, Management / Marketing / CI Theory Leave a Comment

Rumours about Apple’s iWatch suggest that a new product category to stand with the iPod, iPad and iPhone is being developed. If true, the iWatch could be a major success, appealing to Millennials / Digital Natives as a way of telling time other than via Smart Phones. It could also be highly disruptive damaging the watch industry in a similar way to the damage caused by quartz watches to the Swiss watch industry in the 1980s.

The iWatch – is this the next disruptive innovation from Apple?

Arthur Weiss Case Studies, Competitive Strategy, Management / Marketing / CI Theory Leave a Comment

Rumours about Apple’s iWatch suggest that a new product category to stand with the iPod, iPad and iPhone is being developed. If true, the iWatch could be a major success, appealing to Millennials / Digital Natives as a way of telling time other than via Smart Phones. It could also be highly disruptive damaging the watch industry in a similar way to the damage caused by quartz watches to the Swiss watch industry in the 1980s.

The impact of disruptive innovation – on PCs and on Retail

Arthur Weiss Case Studies, Competitive Strategy, Management / Marketing / CI Theory, Marketing Principles 17 Comments

Two recent items highlight the impact of disruptive innovations on industries. The first is a presentation from the Business Insider called the “The Death of PC”. The second is an article looking at Amazon and mentioning its March 2012 purchase of Kiva Systems.