3 ways to beat industry disruptors at their own game

IWC Competitive Strategy Leave a Comment

The London Business School Review has published an article looking at disruptive innovation and says there are 3 ways to beat industry disruptors at their own game. Treat disruption as both an opportunity and a threat The mistake many companies make is to see disruption as a threat and ignore opportunities. Nintendo was threatened by the Sony Playstation and Microsoft Xbox. They saw the opportunity as well as the threat, and developed the Wii. Think like an entrepreneur Think of BA’s response to the threats of the low-cost air carriers. They developed a new brand – Go – later sold, while they changed their business model. Get ready to defend and attack When your market is under attack, you need to both defend it and also come up with something new. Nestle did this when it developed Espresso. The company developed one strategy to protect the core business and a …

Microsoft’s Surface and Disruptive Innovation!

Arthur Weiss Competitive Strategy, Marketing Principles 7 Comments

Microsoft’s new Surface “tablet” computer promises to be another disruptive innovation. It won’t stop the growth of tablet computers such as the iPad but it will be a threat to netbooks and low-end laptops.

The importance of lateral thinking!

Arthur Weiss Case Studies, Leadership & Management, Marketing Principles Leave a Comment

A story is told about a supermarket that was having problems with gangs meeting in its car park after the supermarket had shut for the night – trading drugs, fighting and generally making a mess and nuisance. The supermarket tried various conventional solutions to solve the problem: fences, increased security, and the like. Nothing worked long-term and, moreover, they were all expensive. Then somebody thought that perhaps a different approach might work. The gangs were all trying to look cool, and the supermarket car-park had gained a reputation as a cool place to hang out at night. So what did the supermarket do? They thought about what could make the car park an uncool place to be, and started up a loud-speaker system piping the music of Mantovani over the parking spaces. Quickly the problem disappeared – as what kind of “cool” 16-18 year old wants to be associated with …