There is an approach to analysing weak competitive intelligence signals that can help sort the wheat from the chaff. When you have a collection of weak signals don’t treat them all the same but categorise them, and then examine the source and why the information became available. 4-corners analysis and hypothesis testing can then be used to make decisions based on weak signals.
Analysing weak signals for competitive & marketing intelligence
There is an approach to analysing weak competitive intelligence signals that can help sort the wheat from the chaff. When you have a collection of weak signals don’t treat them all the same but categorise them, and then examine the source and why the information became available. 4-corners analysis and hypothesis testing can then be used to make decisions based on weak signals.
Wikileaks and Whistleblowing!
Wikileaks’ release of thousands of confidential and secret US documents has raised the question of the ethics of whistle-blowing and whether Wikileaks should have published the material. The hysteria surrounding the leaks, and the calls for punishment by Sarah Palin, Mike Huckabee and others suggest a lack of perspective – especially as the leaks happened due to poor security.
