Analysing weak signals for competitive & marketing intelligence

Arthur Weiss Case Studies, Competitive Intelligence, Competitive Strategy 6 Comments

There is an approach to analysing weak competitive intelligence signals that can help sort the wheat from the chaff. When you have a collection of weak signals don’t treat them all the same but categorise them, and then examine the source and why the information became available. 4-corners analysis and hypothesis testing can then be used to make decisions based on weak signals.

Analysing weak signals for competitive & marketing intelligence

Arthur Weiss Case Studies, Competitive Intelligence, Competitive Strategy Leave a Comment

There is an approach to analysing weak competitive intelligence signals that can help sort the wheat from the chaff. When you have a collection of weak signals don’t treat them all the same but categorise them, and then examine the source and why the information became available. 4-corners analysis and hypothesis testing can then be used to make decisions based on weak signals.

Wikileaks and Whistleblowing!

Arthur Weiss Bible Lessons, Ethics, News stories, Online & Search Issues, Other Leave a Comment

Wikileaks’ release of thousands of confidential and secret US documents has raised the question of the ethics of whistle-blowing and whether Wikileaks should have published the material. The hysteria surrounding the leaks, and the calls for punishment by Sarah Palin, Mike Huckabee and others suggest a lack of perspective – especially as the leaks happened due to poor security.