The iWatch – is this the next disruptive innovation from Apple?

Arthur Weiss Case Studies, Competitive Strategy, Management / Marketing / CI Theory 0 Comments

Rumours about Apple’s iWatch suggest that a new product category to stand with the iPod, iPad and iPhone is being developed. If true, the iWatch could be a major success, appealing to Millennials / Digital Natives as a way of telling time other than via Smart Phones. It could also be highly disruptive damaging the watch industry in a similar way to the damage caused by quartz watches to the Swiss watch industry in the 1980s.

The iWatch – is this the next disruptive innovation from Apple?

Arthur Weiss Case Studies, Competitive Strategy, Management / Marketing / CI Theory 0 Comments

Rumours about Apple’s iWatch suggest that a new product category to stand with the iPod, iPad and iPhone is being developed. If true, the iWatch could be a major success, appealing to Millennials / Digital Natives as a way of telling time other than via Smart Phones. It could also be highly disruptive damaging the watch industry in a similar way to the damage caused by quartz watches to the Swiss watch industry in the 1980s.

Microsoft’s Surface and Disruptive Innovation!

Arthur Weiss Competitive Strategy, Marketing Principles 7 Comments

Microsoft’s new Surface “tablet” computer promises to be another disruptive innovation. It won’t stop the growth of tablet computers such as the iPad but it will be a threat to netbooks and low-end laptops.