Apple & disruptive innovation: 4 questions innovators need to ask before moving forward!

Arthur Weiss Competitive Intelligence Leave a Comment

Steve Jobs thought that most people live in a small box. “They think they can’t influence or change things a lot.” Jobs urged his staff to reject that philosophy as untrue. Disruptive innovation is seen by many companies as a threat to them – but not by Apple who are happy to embrace disruptive technologies. An interview with Tim Cook, Apple’s CEO, in FastCompany magazine shows that things are not as simple – and this offers lessons for all companies looking at new technology. The key points are that Apple doesn’t go for every new technology. First they need to understand and have faith in the primary technology behind an innovation. They then consider two questions: What can Apple add to this – and will it be embraced by society or be seen as something positive. These are interesting questions as a new technology will only be disruptive when people …

The iWatch – is this the next disruptive innovation from Apple?

Arthur Weiss Case Studies, Competitive Strategy, Management / Marketing / CI Theory Leave a Comment

Rumours about Apple’s iWatch suggest that a new product category to stand with the iPod, iPad and iPhone is being developed. If true, the iWatch could be a major success, appealing to Millennials / Digital Natives as a way of telling time other than via Smart Phones. It could also be highly disruptive damaging the watch industry in a similar way to the damage caused by quartz watches to the Swiss watch industry in the 1980s.

The iWatch – is this the next disruptive innovation from Apple?

Arthur Weiss Case Studies, Competitive Strategy, Management / Marketing / CI Theory Leave a Comment

Rumours about Apple’s iWatch suggest that a new product category to stand with the iPod, iPad and iPhone is being developed. If true, the iWatch could be a major success, appealing to Millennials / Digital Natives as a way of telling time other than via Smart Phones. It could also be highly disruptive damaging the watch industry in a similar way to the damage caused by quartz watches to the Swiss watch industry in the 1980s.