X-mas Advertising: John Lewis, M&S and Debenhams Christmas Ad Campaigns Compared

Arthur Weiss Case Studies, Marketing Principles, Other 2 Comments

Both John Lewis & Debenhams have launched their 2014 X-mas ad campaigns. The two approaches are very different – with John Lewis focusing on sharing, giving and love, while Debenhams is much more materialistic – and has even been described as satanic. Which will succeed? M&S takes a similar approach to John Lewis although it’s ad is not as powerful.