Business Plans & the Year of the Dragon

Arthur Weiss Management / Marketing / CI Theory, Marketing Principles 0 Comments

2012 is the Chinese year of the water dragon. One guide on what to expect for this year states that water dragons are equipped to step back and re-evaluate situations. They make smart decisions, but only if they do adequate research. Typically dragons are innovative, enterprising and flexible. These skills are all essential for business planning and the start of the year is always a good time to consider plans for the rest of the year. Business planning is an often-overlooked part of running a business – especially with small businesses. The cri-de-coeur “We are too busy to waste time on planning” may sound sensible, especially when recession beckons and every sale is required. However this is also a plan – in the sense that “failure to plan is planning to fail”. My thoughts on business planning were aroused following a meeting with Jane Khedair of Business Plan Services. BPS has …

Business Plans & the Year of the Dragon

Arthur Weiss Management / Marketing / CI Theory, Marketing Principles 1 Comment

2012 is the Chinese year of the water dragon. One guide on what to expect for this year states that water dragons are equipped to step back and re-evaluate situations. They make smart decisions, but only if they do adequate research. Typically dragons are innovative, enterprising and flexible. These skills are all essential for business planning and the start of the year is always a good time to consider plans for the rest of the year. Business planning is an often-overlooked part of running a business – especially with small businesses. The cri-de-coeur “We are too busy to waste time on planning” may sound sensible, especially when recession beckons and every sale is required. However this is also a plan – in the sense that “failure to plan is planning to fail”. My thoughts on business planning were aroused following a meeting with Jane Khedair of Business Plan Services. BPS has …

Telling stories – fairy tales, case-studies & scenarios….

Arthur Weiss Case Studies, Competitive Intelligence, Management / Marketing / CI Theory 0 Comments

Telling stories in business can help strategy development by identifying problems and by stimulating the imagination, allowing solutions to emerge. There are three basic types – relating to different time-frames: fairy tales to overcome blindspots, keeping organisations in the past; case studies, which relate to the present; scenarios looking to the future.