3 ways to beat industry disruptors at their own game

IWC Competitive Strategy Leave a Comment

The London Business School Review has published an article looking at disruptive innovation and says there are 3 ways to beat industry disruptors at their own game. Treat disruption as both an opportunity and a threat The mistake many companies make is to see disruption as a threat and ignore opportunities. Nintendo was threatened by the Sony Playstation and Microsoft Xbox. They saw the opportunity as well as the threat, and developed the Wii. Think like an entrepreneur Think of BA’s response to the threats of the low-cost air carriers. They developed a new brand – Go – later sold, while they changed their business model. Get ready to defend and attack When your market is under attack, you need to both defend it and also come up with something new. Nestle did this when it developed Espresso. The company developed one strategy to protect the core business and a …

Apple & disruptive innovation: 4 questions innovators need to ask before moving forward!

Arthur Weiss Competitive Intelligence Leave a Comment

Steve Jobs thought that most people live in a small box. “They think they can’t influence or change things a lot.” Jobs urged his staff to reject that philosophy as untrue. Disruptive innovation is seen by many companies as a threat to them – but not by Apple who are happy to embrace disruptive technologies. An interview with Tim Cook, Apple’s CEO, in FastCompany magazine shows that things are not as simple – and this offers lessons for all companies looking at new technology. The key points are that Apple doesn’t go for every new technology. First they need to understand and have faith in the primary technology behind an innovation. They then consider two questions: What can Apple add to this – and will it be embraced by society or be seen as something positive. These are interesting questions as a new technology will only be disruptive when people …

Pluralistic Ignorance

Arthur Weiss Competitive Intelligence, Competitive Strategy, Leadership & Management Leave a Comment

“Pluralistic Ignorance” is a phenomenon that prevents people questioning when they fail to understand something or disagree with an issue, but feel that they are the only ones doing so. It leads to “group-think” whereby a group of people fail to face up to false intelligence because they don’t wish to appear foolish by questioning it.

Great service leads to growth & profits – for Bettys, it’s a piece of cake!

Arthur Weiss Case Studies, Competitive Strategy, Leadership & Management, Marketing Principles 1 Comment

I recently visited a friend in Leeds – a major city in the North of England. On the Sunday, a group of us travelled the short distance from Leeds to Harrogate, a few miles away. Harrogate is a spa town – you can walk past the “Royal Pump Room” museum  and still smell the sulphur from the spring below. This is just one of several mineral wells containing iron, sulphur and other chemicals that made the town an attraction in the Victorian and earlier Georgian eras. As well as the spa, Harrogate also features the first Bettys Tea room. Bettys was founded in 1919 and has since grown to include a number of other tea rooms across Yorkshire. The family run company now also includes  Taylors of Harrogate, the tea and coffee merchants with brands including the best-selling Yorkshire Tea. Our visit to Harrogate included a visit to Bettys for morning …

Business Plans & the Year of the Dragon

Arthur Weiss Management / Marketing / CI Theory, Marketing Principles Leave a Comment

2012 is the Chinese year of the water dragon. One guide on what to expect for this year states that water dragons are equipped to step back and re-evaluate situations. They make smart decisions, but only if they do adequate research. Typically dragons are innovative, enterprising and flexible. These skills are all essential for business planning and the start of the year is always a good time to consider plans for the rest of the year. Business planning is an often-overlooked part of running a business – especially with small businesses. The cri-de-coeur “We are too busy to waste time on planning” may sound sensible, especially when recession beckons and every sale is required. However this is also a plan – in the sense that “failure to plan is planning to fail”. My thoughts on business planning were aroused following a meeting with Jane Khedair of Business Plan Services. BPS has …