AWARE receives many requests asking for competitive and marketing intelligence book recommendations. Over the years we have read numerous books covering all aspects of marketing, marketing research, competitor analysis, business strategy and competitive intelligence. Some we like and others we would not recommend to anyone.
There is more treasure in books than in all the pirates’ loot on Treasure Island… and best of all, you can enjoy these riches every day of your life.Walt Disney
The books listed supplement our training services
and include classic strategy texts, competitive intelligence primers and a range of business books that should be on every manager’s bookshelf. All books include a link to either Amazon UK, (for payment in GBP) or Amazon.com (for payment in US$).