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Gathering intelligence on competitors and the business environment is an essential part of business planning. Marketing & competitive intelligence should feed into all business strategy.
Our services are aimed at supporting you in this process – helping you maximise your profits and make your business the best in your industry. We categorise them using the abbreviation STAR – Strategy, Training, Analysis, Research.
Part of our mission is to support companies of all sizes (from SME to multi-national) in their own efforts – by offering training workshops covering all aspects of competitive and marketing intelligence. Training is customised to client needs via in-depth training workshops or one-on-one mentoring. Our training aims to help you discover how to best gather and use the intelligence needed for strategic decisions. We can also assist you in setting up a competitive intelligence function in your company.
Outsourcing business research is akin to giving a man a fish. Our training services aim to teach clients how to fish – for the intelligence they need to gain competitive advantage!
AWARE specialises in in-house training covering all aspects of Competitive and Marketing Intelligence from the basics to advanced analysis. Unlike most public courses, which tend to be standardised and non-industry or skill specific, our courses are customised to your needs.