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Fluff filters, and why you want to read with them turned on.

When analysing or searching for material, using simple terms can often give better results (unless you want the precise text). Simplifying the terms is a first step in doing this - or as Dan Russell of the SearchResearch blog terms it - removing the fluff.

Russell is not the only person to highlight the importance of removing "fluff". It's also one of the indicators of a bad strategy - as described in Richard Rumelt's book "Good Strategy Bad Strategy" (buff.ly/2UEzXCB / buff.ly/2Hb00t0)

buff.ly/38nnuqQ
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2 weeks ago  ·  

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"bUt iT hAS pReTty cOlOrs aND grApHS!"

Just because PowerPoint (or Word or whatever) lets you is not a reason to mix up fonts, colours and font sizes. Consistency of look and feel works better.

#Presentations #design #MarketingStrategy
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4 months ago  ·  

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This is why we don't promise the world. There are some red lines we won't cross!

www.youtube.com/watch?v=BKorP55AqvgSubscribe for more short comedy sketches & films: bit.ly/laurisb Funny business meeting illustrating how hard it is for an engineer to fit into the co...
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4 months ago  ·  

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