Stop Guessing What Your Competitors Will Do Next

Know your market. Know what’s coming.

Since 1995, we’ve helped companies turn market uncertainty into evidence-based strategy and trained their teams to keep doing it.

Let us help you see what matters, understand what it means and decide what to do next.

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AWARE» is a UK-based competitive and marketing intelligence consultancy, providing training and research to organisations worldwide for over 30 years.

Training

Build your team’s intelligence capabilities

We offer practical, tailored courses in competitive and marketing intelligence—including OSINT, AI-assisted research, scenario planning, war games and more.

Customised to your organisation and sector
Free follow-up support
Hands-on and exercise-based

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Research

Get the intelligence your strategy needs

When you need answers directly, we provide in-depth, customised research into your competitors, markets, opportunities and threats.

Focused on your strategic priorities
Evidence-based and independently researched
Clear, actionable findings

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Let’s talk about what you need to know.

Our Training Services - What Participants Say

“

I found the material extremely relevant and valuable. I also found your teaching very motivating and focused. I hope to implement some changes in our strategy based on what I learnt on the course as soon as possible.
Marketing Business AnalystCorporate Law Firm

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Opened up new - yet obvious - areas to research on customers and competitors. I now feel able to set up a rounded competitive intelligence system.
Marketing Team LeaderSoftware Company

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A good mixture of case studies, practical examples and group discussion. The course material was very comprehensive, providing a good reference guide following the course.
ParticipantFood Manufacturing Company

“

I truly thank you for the great two-day programme… It was very informative, very well presented, plus enjoyable. I have learned so much from your training that will assist me in my workplace.
Head of Product ManagementPharmaceutical Company

Workshop impacts - A war game.

After a client repeatedly lost business to a smaller, more agile competitor, AWARE» designed and facilitated a war-game workshop. The client’s competitive intelligence team adopted the role of the competitor, while other managers explored alternative responses. The exercise challenged long-held assumptions, clarified the competitor’s likely next moves and informed changes to the client’s positioning and strategy.