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AWARE specialises in competitive & marketing intelligence and has the experience and knowledge to answer most questions on the topic. Finding simple answers to questions on
and similar topics is not easy.
Part of AWARE’s mission is to support marketing & competitive intelligence practitioners to discover the information they need for themselves. To enable this, we have made a number of resources available for both new and experienced practitioners.
Covering a range of topics for example:
- a detailed review of the competitive intelligence process;
- searching globally for marketing & competitive intelligence;
- social networks as a source for competitive intelligence;
- M&A due diligence and CI;
- primary CI research;
- competitive intelligence for law professionals;
- small business competitive intelligence;
- scenario planning;
- SWOT & PEST analysis;
and several more.