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AWARE management have had papers & articles published in journals, magazines, and conference proceedings, including Competitive IntelligenceSCIP’s membership magazine), the Journal of Competitive Intelligence & ManagementInformation World Review, Knowledge Management Magazine, Information Security ManagementFinance & Management (an ICAEW professional magazine), European CEO, Legal Information Management and Business Information Review.  AWARE has also been mentioned in the Financial Times, the Guardian, and in Management Today and other trade / business journals covering our competitive intelligence expertise.

Some articles are available to download including a Guide to Competitive Intelligence (a more detailed version of our brief guide to competitive intelligence) which was published in Business Information Review (June 2002).

Abstract: Outlines the processes involved in competitive intelligence, and discusses what it is, how to do it and gives examples of what happens when companies fail to monitor their competitive environment effectively. Presents a case study, showing how the company that produced the pre-cursor to the Barbie doll failed to look at their business environment and how this led to the firm’s failure. Discusses what competitive intelligence is, and what it is not, and why it is important for businesses. Presents three models used to describe the competitive intelligence process and goes through the various steps involved in defining intelligence requirements and collecting, analyzing, communicating and utilizing competitive intelligence.
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Abstract: Global information is required to facilitate trade, international business expansion, research and for international com-parisons. The amount of data available varies in what exists, its age and its accuracy. Information from one area may not becomparable with that from another. The global searcher needs to consider these points and why information may befindable, prior to searching. Anticipating such issues can aid the search approach – whether via a local search engine or bygoing directly to a range of websites holding relevant data. Global and national information can come from supranationalbodies, governments, public and private sector organisations as well as specialist sites. Some information sources willrequire payment or a subscription to gain access.
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Abstract: The need to monitor competitor activity and anticipate competitive actions is a standard activity for most businesses. In order to succeed and grow, firms need to understand what rival firms are doing, and furthermore what is happening in the overall business environment. However unlike a manufacturing company, or a high-street retailer, or indeed many other businesses, obtaining intelligence on competitors is not so easy for professional service firms.
Footnotes: Explains the meaning of “competitive intelligence”, how it is collected, what isn’t competitive intelligence and the way in which CI will be applicable in the legal market
Download / Read full paper at ResearchGate.
Introduction: Understanding the business environment is essential for successful marketing. The marketing research and strategic analysis industry’s very existence depends on this understanding, and as such, helps organisations to deal with what is going to happen in their environment. Despite the proliferation of information, we are all still seeking that elusive element – knowledge.

In order to cope with the vast amount of information available to them, companies tend to limit their focus to areas that management has defined as important for the organisation. This focus may have come from previous market or competitor research, projects, sales analyses, or other sources that are used by the organisation in its planning. As a result, projects can not only be repetitive, but also be influenced by the latest management fad or guru-led panacea.
Download / Read full paper at ResearchGate

This paper was presented at the ABD-BVD (the Belgian Association for Documentation & Information Science) 2009 conference
Abstract: Business intelligence researchers, including competitive intelligence analysts and head-hunters use social networking tools such as LinkedIn as a way of finding contacts for interview. Such tools are a replacement for more traditional offline networking widening the potential pool of contacts to millions globally.

Social networking tools have become increasingly popular, especially with the growth of consumer sites such as MySpace, Facebook and Bebo and business sites like LinkedIn and Xing simplify the location of suitable interviewees for research projects. The willingness of people to provide detailed information via such sites facilitates the research process despite potential risks to their personal privacy.
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Abstract: Competitive Intelligence in the United Kingdom is steadily growing, yet the extent to which the country’s practitioners either understand or appreciate the full extent to which CI can improve their strategic decision making and business performance is debatable. By the uninitiated, CI in the UK is, at best, mistaken for market research, and at worst, referred to as spying. In this article, the authors present the UK situation, which has been determined through empirical research with practitioners, industry specialists, and consultants. Training course attendance alone confirms that there are at least 16,500 interested managers in the country. A conservative estimate based on the notion that each manager who has received formal training in CI, has told at least one other member in their workplace would double that figure to 33,000. The overwhelming conclusion is that CI is not only present in the UK but it is a vibrant, creative, exciting, and growing community.
Download / Read full paper at Researchgate.
Analyzing Financial Statements – SCIP Online, Volume 1 Issue 2, 2001/2002 Many CI analysts have difficulties understanding financial statements even though such statements can be crucial when evaluating a competitor. Passing the numbers to a company accountant is one option, but the results may be a standard financial analysis, missing crucial clues to a competitor’s business. Ideally competitor analysts should do the work themselves.

CI – Tactical Information or Strategic Wisdom  – Paper published as part of the proceedings of the 1999 Online Information Conference. (Note: A variation on this paper was also presented at the SCIP Europe conference in 2000). Abstract: Strategic planning requires an ability to plan several years into the future – anything less is effectively a tactical decision taken to meet a current need. Competitive analyses that only use historical evidence of competitor activity based on the signals competitors give out to the market cannot meet this need for future planning – and as a result the information provided is essentially tactical rather than strategic. The pace of market change means that businesses that fail to use techniques to anticipate future situations are at risk. Such techniques include PEST analysis, Inferential Scanning and Scenario Analysis. The UK credit information industry provides an example of how industries can change within a few years

M&A Due Diligence and CI – Competitive Intelligence Magazine, Vol 6, May-June 2003, pp11-14. An article examining the role competitive intelligence can play when conducting due diligence prior to mergers and acquisitions.

Competitive intelligence: How independent information professionals contribute to organisational success  – Ellen Naylor & Arthur Weiss, Bulletin of the American Society for Information Science and Technology 10/2010; 37(1):30 – 34. DOI:10.1002/bult.2010.1720370114

Scenario Planning Article published in Free Pint Online Newsletter, ISSN 1460-7239, Issue 135, (2003). Note: Some web-links in this article have disappeared since writing. The article summarises the scenario planning process, and includes background and examples.

How Far Can Primary Research Go? Competitive Intelligence Magazine, Vol 4, Nov-Dec 2001, pp18-21. (Reprinted as part of Competitve Intelligence Ethics – Navigating the Gray Zone, Competitive Intelligence Foundation Topics in CI, Volume 1; publisher: SCIP, 2006; ISBN 0-9771825-0-9. )

Competitive Intelligence on a small budget – Article published in 1999 in Competia Online Magazine. Note: Some web-links in this article have disappeared since writing. The article provides ideas and advice on creating a competitive intelligence programme for small organisations or where the budget for CI is minimal.

SWOT  & PEST Analysis: A brief guide – Unpublished white paper giving a guide to carrying out effective SWOT and PEST (PESTLE/STEEP) analyses.

Since our founding in 1995, AWARE has been invited to present at conferences and lead workshops and seminars covering a full range of competitive and marketing intelligence topics  (including CI collection, marketing & CI analysis, scenario planning, war-gaming and more). These public sessions are in addition to our in-house training workshops – and we have presented and led workshops globally –throughout the UK and mainland Europe, the Middle East, Africa, the USA, China, India and S E Asia.

Arthur Weiss, AWARE‘s managing director is on the faculty of the Institute of Competitive Intelligence – teaching the Open Source Intelligence topic, as well as leading sessions at ICI’s annual conference. He has lectured and led workshops at SCIP conferences and at a number of universities including the University of Brighton, De Montfort University, the University of Sheffield and the University of West London (formerly Thames Valley University) where he was the course leader in the Marketing Research & Information module of the UK’s Chartered Institute of Marketing Professional Diploma in Marketing. 

In 1997, Arthur led the world’s first day-long workshop examining the use of the Internet as a source for competitive intelligence – attended by over 100 people from across Europe.  OSINT / Open Source / Internet Intelligence has remained at the forefront of the areas covered – including lectures at the UK’s annual Web Search Academy focusing on aspects such as research planning, finding people online, global searching and searching social media for intelligence. 

The following examples give an idea of a few of the topics we have covered over the years, although most presentation slide sets are unlikely to convey the full lessons and content we convey:

It is not possible to provide links to audio or video content for most lectures and presentations as most are not recorded or are limited in the access allowed by conference, webinar or seminar organisers. The examples given below show the sort of material covered.

We aim to provide more material online – and will upload or provide links to future webinars, where possible.

  • A November 2016 lecture given at the University of Westminster to MBAs and business school students and graduates, giving an overview of what competitive intelligence is, how it is conducted, ethical problems and what happens to organisations when intelligence is ignored. The lecture was given as part of the university’s evening MBA Tuesday Club update seminar & lecture series.
  • A webinar given in February 2016 to members of the Special Libraries Association CI Division focusing on cross-border / international research online. The webinar was based on an article from Business Information Review: Searching in a Global Environment – Finding information from and on foreign countries, regions and market.
  • A March 2014 webinar Google vs the Rest: Advanced Search Differences between Google, Bing, Blekko and other search tools given as part of the Institute of Competitive Intelligence‘s webinar series. The webinar is an extension of the lecture of the same title given at the 2013 Online Information conference. Unfortunately some of the items discussed have since changed – for example, the search engine Blekko was acquired by IBM and discontinued. Nevertheless the base content and lessons are still relevant.
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