Improve your CI skills at the ICI 2017 conference in Amsterdam, May 9-12 2017.  40 international speakers, 3 tracks and more than 30 sessions - including a workshop on International CI research from AWARE.  For more information check out the brochure, be inspired and secure your ticket now!

Our Services: Strategy, Training, Analysis, Research

Gathering intelligence on competitors and the business environment is an essential part of business planning. Marketing & competitive intelligence should feed into all business strategy.

Our services are aimed at supporting you in this process – helping you maximise your profits and make your business the best in your industry. We categorise them using the abbreviation STAR Strategy, Training, Analysis, Research.

Fisherman There’s an old saying: give a man a fish and he’ll eat for a day but teach him to fish and he’ll eat for a lifetime.

Part of our mission is to support companies of all sizes (from SME to multi-national) in their own efforts – by offering training workshops covering all aspects of competitive and marketing intelligence, so they know how to best gather and use the intelligence they need for strategic decision-making themselves.

Outsourcing business research is akin to giving a man a fish. Our training services aim to teach clients how to fish – for the intelligence they need to gain competitive advantage!

Group of Multiethnic Busy People Working in an OfficeWe offer a range of competitive and marketing intelligence strategy, research and analysis options including

  • due diligence
  • tradeshow assessments
  • win-loss analysis – providing insights for customer acquisition / retention strategies
  • adhoc studies answering specific competitive or marketing intelligence questions
  • on-going monitoring, tracking and profiling of key competitors
  • qualitative B2B marketing and competitive intelligence research
  • war-game organisation and facilitation – supporting strategy assessment and evaluation

and more. Our aim is to work with you to gather the information you need for strategic decisions.

More information on our research & analysis servicesMore information on our training & education services