AWARE. specialises in in-house training covering all aspects of Competitive and Marketing Intelligence from the basics to advanced analysis. Unlike most public courses, which tend to be standardised and non-industry or skill specific, our courses are customised to your needs.
Public training courses are mostly offered through professional education organisations and our CEO, Arthur Weiss, has led CI/MI workshops worldwide. (Arthur is a faculty member of the Institute of Competitive Intelligence – leading the ICI course on Open Source Intelligence).
- Standard competitive intelligence courses and workshops include:
- Building a Competitive Intelligence Function
- Competitive Intelligence Theory & Practice
- Competitive Intelligence Techniques
- Primary Research for CI (HUMINT)
- Secondary / Online Research for CI (OSINT)
- Social Media Intelligence (SOCMINT)
- Competitive Analysis
- Competitive Intelligence Communication & Reporting
- War Game Organisation & Facilitation
- Marketing intelligence courses and workshops include
- Scenario Planning & Forecasting
- Marketing Research
- Marketing Planning for SMEs
- Financial Analysis for Marketers / CI Analysts
- Internet Research & Analysis (OSINT) for general researchers
- Due Diligence research
The exact content for all courses and workshops will be discussed with you to make it appropriate for your markets and industry. Elements from each course can be taken to create a completely custom course matching your needs. Custom workshops also include war games options to help evaluate likely competitor strategies and to assess company blindspots.
AWARE in-house training courses are customised as much as possible to take account of the attendees’ industries and situations. For a client manufacturing FMCG products, the emphasis would be on finding intelligence relevant to consumer product based industries. A company offering B2B services would generally view such aspects as less relevant and want a greater focus on issues applicable to service industries selling to other businesses.
Our in-house training workshops focus on your actual business situation and aim to include examples from your industry and competitive environment. As well as case studies, workshops can include real exercises, where we will work with you and your staff on a particular problem, helping you uncover the information you need for your business decisions.
Courses can be one-on-one (tutorial style) or for a whole department. We can also plan courses to cover different organisational needs – perhaps leading a course for secondary researchers for one day, and strategists for the following day.
Course costs are based on a daily rate ranging from around £600 (US$1000 / Euro 800) per attendee for 3 attendees to under £250 (US$450 / Euro 325) per attendee for 10 or more attendees.
All AWARE training courses include a free follow-up question and advice service. Often it is only when new skills are actually put into live use that attendees realise that they have forgotten a key aspect or need help with a particular technique. Our aim is that attendees use the skills they learn during our courses in their day-to-day work.
I found the material extremely relevant and valuable. I also found your teaching very motivating and focused. I have discussed the course content with my team members and they were all very impressed. I hope to implement some changes in our strategy based on what I learnt on the course as soon as possible. Laura E, Marketing Business Analyst, Corporate law firm
…a very motivational speaker and had good, thought-triggering-information.Comment on evaluation form following master-class given at a SCIP Europe conference
Opened up new (yet obvious) areas to research on customers and competitors. Now feel able to set up a rounded CI system! Watch this space!Niall B, Marketing Team leader, Software Company
Good mixture of case studies, practical examples and group discussion….course material was very comprehensive, providing a good reference guide following the course.Julia M-C, Associated British Foods subsidiary company
This was one of the best presentations I’ve been to in the past several years.Comment on evaluation form following workshop on Internet Intelligence given at SCIP Annual Conference in Orlando