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What is Competitive Intelligence

This is an extract from   a lecture we gave to MBAs, business school students & graduates at the University of Westminster in London. Watch for a taste or click here for the full lecture.

We’ve done many other presentations including Zoom / online presentations and webinars. You can view more on our Videos / Webinars page which includes a 2024 talk on how AI (artificial intelligence) can be used to support competitive intelligence.

Contact us if you would also like us to talk to your employees or students on any aspect of competitive or marketing intelligence.

 

 

We help you understand your market and competitive environment,
leading to business growth and success for your company
Training

AWARE offers customized in-house training covering all aspects of competitive and marketing intelligence from how to set up a new CI function, gathering intelligence with primary and secondary research, CI analysis, war-gaming and more….

Research

AWARE's CI/MI Research & Analysis services are designed to help clients at all stages of the competitive & marketing intelligence process, from the initial stages of identifying what is needed to integrating the results into business strategy.

Resources

AWARE specialises in competitive & marketing intelligence and has the experience and knowledge to answer most CI/MI questions. Resources include a guide to CI, case studies, articles and videos, book recommendations and an FAQ section answering typical questions about CI. 

Our Story

AWARE was founded in 1995 by Arthur Weiss. Since 1995, the company has grown and now has an international reputation within the Competitive & Marketing Intelligence community, and are recognised as global experts.

Competitive Intelligence & Marketing Analysis for UK and European markets

What we do

Training & Education

  • Competitive intelligence Secondary & Online research (OSINT)
  • Competitive intelligence primary research (HUMINT)
  • Competitive intelligence analysis
  • Forecasting & scenario analysis
  • Marketing research techniques
  • Using Social Media for Competitive Intelligence Research
  • Using AI (artificial intelligence) for Competitive Intelligence
  • Setting up a competitive intelligence department
  • Trade show intelligence
  • War games

Research Experience

  • Analysis of the entry options available to a company looking to enter a new market
  • Benchmarking analysis comparing client and competitor products
  • Counter-intelligence to identify security leaks
  • Due diligence study looking at potential joint-venture partners
  • In-depth profiles on major competitors
  • Ongoing monitoring of competitor activity
  • Research looking at bidding patterns of competitors in a public sector tender
  • Study of research activities of pharmaceutical companies and their drug pipelines
  • Trade Show intelligence
  • Win-loss analysis to understand customer purchase choices

Industries / Clients worked with include:

Agriculture; Chemical; Defence; Education; Financial Services; FMCG; Healthcare; Information Services; Manufacturing; Oil & Gas; Pharmaceutical; Telecoms; Utilities. Clients include major FTSE and other quoted organisations, as well as smaller private companies.

Training workshops have taken place globally – UK, Europe, Middle East, China & SE Asia, USA, etc. with bespoke in-house training customers coming from a range of industries, including above.

Cookies

We use cookies to help make our website better. If you continue to use our site we'll assume this is OK.… About Cookies