Competitive Intelligence Advantage: How to Minimize Risk, Avoid Surprises, and Grow Your Business in a Changing World

13 August 2017

Competitive Intelligence Advantage starts from a marketing perspective and emphasises that successful competitive intelligence results in successful marketing. The book explains the difference between data and intelligence, and the importance of looking at the whole business environment. Competitive Intelligence should not be viewed as a cost that has to be borne – but as an investment in the future that saves money and provides immediate value – that when done consistently will lead to competitive advantage.