Good Strategy/Bad Strategy: The difference and why it matters

21 November 2017

This is one of those rare books that clearly explains what a good strategy involves, and why so many companies put out bad strategies even though nobody plans to do a bad strategy. The book cuts to the chase, explaining what makes the difference between success and being an also-ran and includes vivid case examples that clearly show how to recognize the good, reject the bad, and make good strategy a living force in your organisation. Rumelt emphasises that good strategies should not be confused with ambition, goals or vision – rather they should focus on the challenges the business faces and how to overcome them.