Competitive Strategy

21 November 2017

Competitor Strategy is essential reading – for students, managers, academics and anyone who needs to know how to monitor competitors. This text introduces Porter’s 5-Forces model – used to understand the forces acting on companies and industries as well as the key 4-corners analysis technique for anticipating competitor future moves. My only reservation is that the book is not an easy read. Michael Porter, the book’s author, is often viewed as the father of competitive intelligence as a management discipline – and this book was the start.