Seeing What’s Next: Using the Theories of Innovation to Predict Industry Change

21 November 2017

Clayton Christianson has specialised in the concept of disruptive innovation i.e. innovations that change industries and result in incumbents losing business. In this book he examines the processes behind “disruptive innovation” and looks at why some new emerging technologies succeed whereas others fail to take off. The book answers the question as to why established market leaders often lose their throne to a newcomer offering a new way of doing things. Also provided are suggestions on what companies can try to do to save themselves when faced with new untested technologies.