Offensive Marketing: An Action Guide to Gaining the Offensive in Business

21 November 2017

This is an update to Offensive Marketing by Hugh Davidson and another easy-read. The book looks at how marketing strategy can be used to gain competitive advantage – and introduces the authors POISE (Profitable, Offensive, Integrated, Strategic, Effectively Executed) framework to to strategy design. POISE brings together advances in strategy, innovation, and approach to produce a clear strategy and new level of effectiveness that gives market results.