Marketing Plans: How to Prepare Them, How to Use Them

21 November 2017

Marketing Plans is an extremely comprehensive and well-written guide to preparing and using marketing plans. It is aimed at both students and practitioners – and is an essential reference to best practice that all marketing managers should be familiar with. The book explains the marketing planning process from initial assessment to profit targets using a step-by-step approach on how to devise a marketing plan and includes questions, case histories and diagrams. For a different view of this topic Malcolm McDonald and Peter Morris’s Marketing Plans: A Complete Guide in Pictures (UK£) / (US$) is interesting. This is a cartoon book illustrating the marketing planning process and a lot more – marketing analysis and theory. It makes a great revision book and also simplifies the concepts in the highly visual way that make cartoons such a great learning tool.