Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers

5 March 2019

The Business Model Canvas is, perhaps, the most important new strategic approach to analysing organisational strategy over the last 20 or so years. Business Model Generation is the book that describes the Business Model Canvas and how to use it. It is an easy to use and engaging, graphical book that takes the user through all the steps involved in mapping organisational business models. Reading this along with other books such as Blue Ocean Strategy can help strategists look at their own or their competitor’s business models and create new ones that enable growth and business success. It will enable the reader to really understand the connections between customers, distribution channels, revenue streams, costs and the core value proposition.

The book is essential reading for business planners, competitor analysts, marketers, strategists and anybody who needs to look at how organisations actually work.