• what is ethical
• information sources
• techniques and processes
• analysis methods
• case studies showing how CI works in practice
• linking CI/MI to strategy and company decision-making.

Part of AWARE’s mission is to support marketing & competitive intelligence practitioners discover the information they need, for themselves, rather than depend on third-parties. Our training services is one route for achieving this. We have also
a number of resources available for both new and experienced practitioners, described below.