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5 March 2019
Blue Ocean Shift is the follow up to Blue Ocean Strategy and shows how to move into a “blue ocean” uncontested environment – away from cut-throat (“red ocean”) competition. The book gives an implementation guide to turn the contested, competitive environment into a new growth environment and shows that you do need to be disruptive to be successful and grow. The book includes new examples on how organisations have shifted to a new paradigm – creating new markets allowing them to grow.