© 2019 All Rights Reserved

We use cookies to help make our website better. If you continue to use our site we'll assume this is OK

About Cookies OK

Blog

Blue Ocean Shift: Beyond Competing – Proven Steps to Inspire Confidence and Seize New Growth

Blue Ocean Shift is the follow up to Blue Ocean Strategy and shows how to move into a “blue ocean” uncontested environment – away from cut-throat (“red ocean”) competition. The book gives an implementation guide to turn the contested, competitive environment into a new growth environment and shows that you do need to be disruptive to be successful and grow. The book includes new examples on how organisations have shifted to a new paradigm – creating new markets allowing them to grow.