Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant

21 November 2017

Blue Ocean Strategy starts from the fact that business is becoming more competitive for many organisations and industries. This makes success harder to achieve. The authors describe a way to overcome this by creating what they call “blue oceans” – untapped new market spaces ripe for growth. The result, for those who apply the ideas, are businesses that are more resilient to competitive threats – leading to business growth and success. The book is a best seller for the simple reason: it works!