Business and Competitive Analysis: Effective Application of New and Classic Methods

21 November 2017

Fleisher & Bensoussan take their previous book on strategic analysis a step further, starting with a practical primer on the process and context of business and competitive analysis: how it works, how to avoid pitfalls, how to communicate results and even how to decide on which analysis technique to use. The book then covers further business analysis techniques including McKinsey 7S, competitive positioning, war-gaming, win-loss analysis and many more. Each is accompanied by clear explanations of how and when to use the technique plus any problems in using it.