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Co-opetition : 1. a revolutionary mindset that redefines competition and cooperation; 2. the game theory strategy that’s changing the game of business

Michael Porter described this book as “the most important single contribution” in taking his original ideas on ways of achieving competitive advantage forward. The book is easy to read and contains numerous ideas to help reshape and challenge strategic thought processes. The authors develop Porter’s 5 forces model, introducing a sixth force – complementors. They emphasise the advantages of co-operation and look at using game theory for business strategy.