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What is Competitive Intelligence

This is an extract from   a lecture we gave to MBAs, business school students & graduates at the University of Westminster in London. Watch for a taste or click here for the full lecture.

We’ve done many other presentations including Zoom / online presentations and webinars. You can view more on our Videos / Webinars page which includes a 2024 talk on how AI (artificial intelligence) can be used to support competitive intelligence.

Contact us if you would also like us to talk to your employees or students on any aspect of competitive or marketing intelligence.

 

 

Blog

Competitive Advantage

21 November 2017

Following on from where Competitive Strategy left off, this classic text offers ideas and techniques for analysing companies – so as to gain an understanding of their success or failure. The book introduces the Value Chain concept for analysing company strengths and weaknesses.”

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We use cookies to help make our website better. If you continue to use our site we'll assume this is OK.… About Cookies