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What is Competitive Intelligence

This is an extract from   a lecture we gave to MBAs, business school students & graduates at the University of Westminster in London. Watch for a taste or click here for the full lecture.

We’ve done many other presentations including Zoom / online presentations and webinars. You can view more on our Videos / Webinars page which includes a 2024 talk on how AI (artificial intelligence) can be used to support competitive intelligence.

Contact us if you would also like us to talk to your employees or students on any aspect of competitive or marketing intelligence.

 

 

Blog

Competitive Intelligence: Gathering, Analysing and Putting it to Work

11 July 2017

Most books on competitive intelligence focus on the USA. Christopher Murphy’s book is different – it looks at CI in the UK, and so considers the differences between what is available in the US and Europe and the UK, covering for example, the extensive availability of financial information in the UK.
For a thorough review of this book click More Info for Jinfo’s book review.

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We use cookies to help make our website better. If you continue to use our site we'll assume this is OK.… About Cookies