Competitors: Outwitting, Outmaneuvering, and Outperforming: Outwitting, Outmanouvering and Outperforming

21 November 2017

Competitors shows you how to determine what you need to know about competitors, analyse competitor strategy, predict likely next moves and link this into your own operations, avoiding many errors associated with traditional approaches. Liam Fahey is a leading writer on Competitive Intelligence Strategy and this book introduces Fahey’s concept of “competitor learning”, giving guidelines for identifying and analysing key competitor data to help gain strategic insights. An important book – that should sit on any CI analyst’s bookshelf.