Marketing Management

21 November 2017

One of the very best texts on marketing. Marketing Management covers all aspects of marketing management, from direct and on-line marketing to marketing planning and marketing strategy. Philip Kotler is one of the leading marketing gurus and this book shows why. If you can only buy one book on marketing management then this is the one to purchase. Kotler (and co-writer Gary Armstrong) has also written Principles of Marketing (UK£) / (US$). This is an essential guide to marketing and the two books give a comprehensive view of all aspects of the subject.