Marketing Warfare

21 November 2017

A fun book that looks at the strategies companies take to compete in the marketplace. The book examines strategies from the great military generals such as von Clausewitz and applies them to the business world. (In this context, the ideas are similar to those looking at Sun Tzu and business – except that von Clausewitz is currently less fashionable).

Ries & Trout are two major authors on marketing strategy, guerilla marketing and similar concepts. This book gives a good introduction to their approach and is highly recommended.