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What is Competitive Intelligence

This is an extract from   a lecture we gave to MBAs, business school students & graduates at the University of Westminster in London. Watch for a taste or click here for the full lecture.

We’ve done many other presentations including Zoom / online presentations and webinars. You can view more on our Videos / Webinars page which includes a 2024 talk on how AI (artificial intelligence) can be used to support competitive intelligence.

Contact us if you would also like us to talk to your employees or students on any aspect of competitive or marketing intelligence.

 

 

Blog

Rethinking the Future: Rethinking Business Principles, Competition, Control and Complexity, Leadership, Markets and the World

4 November 2018

A great book with essays from several of today’s leading management thinkers looking at the future of business. Includes essays on competition by Michael Porter, CK Prahalad and Gary Hamel, on Control and Complexity by Michael Hammer and others, on Marketing by Philip Kotler, Jack Trout and Al Ries, and on general business by Stephen Covey and Charles Handy – as well as others. If you want to know what these great writers think about the future and business then this is for you. The book is an easy read – and just whets the appetite for more of the various authors writings.

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We use cookies to help make our website better. If you continue to use our site we'll assume this is OK.… About Cookies