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What is Competitive Intelligence

This is an extract from   a lecture we gave to MBAs, business school students & graduates at the University of Westminster in London. Watch for a taste or click here for the full lecture.

We’ve done many other presentations including Zoom / online presentations and webinars. You can view more on our Videos / Webinars page which includes a 2024 talk on how AI (artificial intelligence) can be used to support competitive intelligence.

Contact us if you would also like us to talk to your employees or students on any aspect of competitive or marketing intelligence.

 

 

Blog

Smart Services: Competitive Information Strategies, Solutions, and Success Stories for Service Businesses

21 November 2017

The front cover of “Smart Services” includes a quote from Andrew Garvin, a CEO of Find/SVP saying: “Finally a book that nails down what every service business needs to know about competition and competitive intelligence. ‘Smart Services’ offers competitive information strategies that firms can put to immediate use.” This is the ideal description of this excellent book – essential reading for anybody involved in competitive intelligence in a service business.
For a thorough review of this book click More Info for Jinfo’s book review.

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We use cookies to help make our website better. If you continue to use our site we'll assume this is OK.… About Cookies