Strategic & Competitive Analysis: Methods and Techniques for Analyzing Business Competition

21 November 2017

An excellent review of the most common techniques of competitive and strategic analysis – giving instructions on how to use each technique, when to use it, and each technique’s pros and cons. This book should be on every strategic planner and competitor analyst’s “must have” list and is essential reading for business studies and MBA students. The book covers all the main analysis techniques e.g. the BCG matrix, Porter’s 5-Forces analysis, financial, value chain, and blindspot analyses plus SWOT and PEST analysis approaches.