This is an extract from a lecture we gave to MBAs, business school students & graduates at the University of Westminster in London. Watch for a taste or click here for the full lecture.
Contact us if you would also like us to talk to your employees or students on any aspect of competitive or marketing intelligence.
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There are a lot of social media tools that can help empower a brand’s online marketing campaigns. If you want to use this image, simply credit and link to my Flickr page and PLEASE do tell me. 🙂