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About Cookies OKWhat is Competitive Intelligence
This is an extract from a lecture we gave to MBAs, business school students & graduates at the University of Westminster in London. Watch for a taste or click here for the full lecture.
We’ve done many other presentations including Zoom / online presentations and webinars. You can view more on our Videos / Webinars page which includes a 2024 talk on how AI (artificial intelligence) can be used to support competitive intelligence.
Contact us if you would also like us to talk to your employees or students on any aspect of competitive or marketing intelligence.
It is not possible to provide links to audio or video content for most lectures and presentations as most are not recorded or are limited in the access allowed by conference, webinar or seminar organisers. The examples given below show the sort of material covered. We aim to provide more material online – and will upload or provide links to future webinars, where possible.
A November 2016 lecture given at the University of Westminster to MBAs and business school students and graduates, giving an overview of what competitive intelligence is, how it is conducted, ethical problems and what happens to organisations when intelligence is ignored. The lecture was given as part of the university’s evening MBA Tuesday Club update seminar & lecture series.
A webinar given in February 2016 to members of the Special Libraries Association CI Division focusing on cross-border / international research online. The webinar was based on an article from Business Information Review: Searching in a Global Environment – Finding information from and on foreign countries, regions and market.
CI Toolkit: SWOT Analysis
A webinar given in May 2021 to members of the Special Libraries Association CI Community looking at how to do an effective SWOT analysis. The webinar shows how to quantify the analysis and links it to other techniques e.g. Michael Porter's value chain (covered in his book Competitive Advantage), and also the Business Model Canvas (described in Alex Osterwalder book Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers) and the related Value Proposition Canvas.
A July 2018 webinar “Top 10 Tips for Online Competitive Intelligence” given as part of the Special Libraries Association (Europe Chapter)'s webinar series.
A March 2014 webinar “Google vs the Rest: Advanced Search Differences between Google, Bing, and other search tools” given as part of the Institute of Competitive Intelligence's webinar series. The webinar is an extension of the lecture of the same title given at the 2013 Online Information conference. Unfortunately some of the items discussed have since changed – for example, the search engine Blekko was acquired by IBM and discontinued. Nevertheless the base content and lessons are still relevant.
November 2021: "In this episode of Reflections, we welcome Prof. Rob Dover from the University of Hull (UK), and Arthur Weiss from AWARE to discuss a variety of topics associated with state actors' interference in private enterprise. Prof. Dover is an expert on national security, and he will discuss some similarities between intelligence practices for national security, and private enterprise. Arthur Weiss comments on his latest article - Watching the Watchers - and reminds firms to invest in counter-intelligence training."
(Reflections is a Podcast produced by Rom Gayoso on a range of competitive intelligence linked topics - also linked to the International Market & Competitive Intelligence Magazine. The full list can be seen at https://www.youtube.com/c/RomGayoso/videos)
A presentation on using Artificial Intelligence for CI given in July 2024 to FIMAT (the Israel Competitive Intelligence Forum). The presentation uses examples for Israel because of the audience and outlines how AI can help competitive intelligence professionals speed up their research processes and gather OSINT that could take a long time using traditional methods.
An “Expert Interview” given at the Institute of Competitive Intelligence's 2014 conference in Bad Nauheim, Germany on “The Impact of Culture on Competitive Intelligence” – mentioning key points given during a lecture at the conference (The importance of culture for CI/MI; How to deal with cultural differences; Future trends regarding CI/MI and cultural differences)
Part of a lecture entitled “Google vs the Rest: Advanced Search Differences between Google, Bing, Blekko and other search tools” given at the 2013 International Online Information conference, London. (Note: Blekko has since been discontinued but in 2013 it was a leading search engine competing with Google)