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About Cookies OKWhat is Competitive Intelligence
This is an extract from a lecture we gave to MBAs, business school students & graduates at the University of Westminster in London. Watch for a taste or click here for the full lecture.
We’ve done many other presentations including Zoom / online presentations and webinars. You can view more on our Videos / Webinars page which includes a 2024 talk on how AI (artificial intelligence) can be used to support competitive intelligence.
Contact us if you would also like us to talk to your employees or students on any aspect of competitive or marketing intelligence.
Dear Candidate
As you know we are intelligence leaders. We are now seeking the next generation to play their part in our industry. We only seek the best.
So that we ensure that only the best are recruited, all potential managers at Wunderbar need to show they can solve problems and think out of the box. We have set a number of tasks that need to be completed and only those who succeed will be considered.
We recognise that not everybody will find the tasks easy. Some will – but many won’t. So, we are happy to provide clues. Just send an email to clues@aware.co.uk and you will receive a clue back. The subject line MUST include the room number so you get the relevant clue. However do not abuse this support – as if a candidate succeeds without asking for a clue then that will be noted on their application and they will be fast tracked in the recruitment process. The fewer clues you ask for the better.
The tasks all vary – some involve business analysis. Some involve an ability to search and uncover information. Some involve general knowledge or an ability to make accurate guesses. The tasks will mostly revolve around a particular company and the answer to room 1 will give you a password to room 2. The answer to room 1 is also the name of a company we will be looking at in the remaining tasks.
As a start, this is a clue that is part of the answer to escape from room 1. It leads to another website. http://bit.ly/room1-intro. You will need to visit this website to find an answer to a question. Use the answer to search for the name of a company and the company name (in lower-case) is the password to get to room 2.
Good luck and see you again in the next room.
Sincerely
Anne O Nimouse
CEO Wunderbar Ltd
You have found a Post-it note with some numbers on it. But what do they mean? You need to decode these numbers to answer the room 1 clue. Then find the decode on the web-page pointed to at http://bit.ly/room1-intro.
The password (lowercase) for Room 2 is the name of a company. In 2020 this company’s customer numbers were reported as having grown year-on-year outside the Americas (APAC / EMEA) by a number that is two lines higher than the decode of the numbers on the web page we’ve directed you to view.
A hint to solving the numbers on image 1:
Alfa Mike Echo Romeo India Charlie Alfa November
Sierra Tango Alfa November Delta Alfa Romeo Delta
Charlie Oscar Delta Echo
Foxtrot Oscar Romeo
India November Foxtrot Oscar Romeo Mike Alfa Tango India Oscar November
India November Tango Echo Romeo Charlie Hotel Alfa November Golf Echo