Room 4 - Analysis of Primary Research Interviews (& more)

Dear Candidate

Congratulations on reaching the 4th part.

We are now back looking at our original company and our researchers have interviewed key executives within this company. Primary research - elicitation interviews - are important for Competitive Intelligence. The problem is often identifying key information held within the interviews. Sometimes also you may need to do follow-up research to identify the necessary information. Further some interviews include lots of useful intelligence and some very little. That's a drawback on primary research - but without the research lots of intelligence can be missed. So interviews need to be interpreted and analysed.

Room 4 has two parts - with the first part looking at the interviews - in the file Primary Research Interviews. Please use the password you found in Room 3 part 3 to open this file.

The second part looks at something that the company's founder and CEO said - and following up on that. The password for the second part to get to Room 5 should be easy. Read the interviews. They give a lot of background to the people who manage the company. The company's founder (the first interviewee in the Interviews file) says his first job was with another start-up as one of the first 20 hires. He then moved to a larger company (company 2) - from 2007. He met others involved in our company while working at company 2 or the startup.

The password for the next part is the surname of the chief financial officer of the start-up the founder worked for before he moved to company 2.

Sincerely

Anne O Nimouse
CEO Wunderbar Ltd

Use the surname of the chief financial officer of the start-up the founder first worked for (lowercase - and be careful of spelling) to open the next task: Room 4 part 2.  (Note: This document includes a link to a website. This is a copy of the website page in case the page is no longer accessible).

Go to Room 5 - Product comparisons & Financial Analysis

Go back to Rooms 2 and 3